Cable Car "Kotor-Lovćen" and Air Montenegro Sign Cooperation Agreement
Representatives of the cable car "Kotor-Lovćen" and Air Montenegro have signed a cooperation agreement that will serve as a foundation for joint activities in promoting and enhancing the tourism offerings of Montenegro.
The agreement was signed by Martin Leitner, Chairman of the Board of the cable car "Kotor-Lovćen", and Tihomir Dragaš, Chairman of the Board of Directors of Air Montenegro. The cooperation between the two companies aims to valorize Montenegro's tourism potential through integrated marketing campaigns and offers that will promote natural beauty and cultural-historical heritage.
"The cable car "Kotor-Lovćen" is much more than a major tourism project - it represents a symbol of connection, not only between Kotor and Lovćen but also among all those working on promoting Montenegro and contributing to its economic development. The formalization of cooperation with Air Montenegro brings us closer to achieving our common goal focused on enhancing the tourism offering. We will strive to improve the tourist experience and position Montenegro as an attractive tourist destination, which it undoubtedly deserves given its potential", emphasized Martin Leitner.
The Chairman of the Board of Directors of Air Montenegro, Tihomir Dragaš, stated that this cooperation represents a significant step towards strengthening the company's commitment to improving Montenegro's tourism offerings.
"Air Montenegro is proud to be part of this project, which has the potential to transform the tourist experience and provide new opportunities for all visitors to our country. Our cooperation with the cable car "Kotor-Lovćen" will enable the creation of a comprehensive approach to promoting Montenegro, connecting different segments of the tourism offering in an innovative way. I am confident that through our joint efforts, we will further contribute to the recognition of Montenegro and the growth in the number of tourists in our country", said Tihomir Dragaš.
The signing of the cooperation agreement was an opportunity for the Board of Directors of the Cable Car - consisting of Martin Leitner, Aleksandar Mitrović, and Milan Ivanović - to present further development plans for the Cable Car complex to the Chairman of the Board of Air Montenegro, Tihomir Dragaš, and the Executive Director of the company, Marko Anžur. The meeting was also attended by Slavoljub Popadić, Executive Director of Novi Volvox.
The meeting participants agreed that the example and achieved business results of the cable car "Kotor-Lovćen" could boost both foreign and domestic investments in significant tourism infrastructure projects.